Olle is an entrepreneur and the prime mover of the new venture on the lighthouse Pater Noster as a tourist destination with a café and accommodation in the lighthouse keeper's home.

Olle, you go in and invest time and money in the middle of the pandemic to open a hotel and café on an island without regular boat traffic. Tell us how you came up with this idea?
Firstly, it is unlikely that Pater Noster will be my best investment of all time, having said that, you always have to see things in context. I am a major shareholder in Stylt Trampoli, a renowned hospitality concept and design agency, which was hit hard when the pandemic hit and many major international hotel and restaurant projects were put on hold. When Pater Noster appeared as an opportunity, we quickly realized that this is a completely unique place with unique opportunities. And at a time when the hospitality industry was looking for good news. Pater Noster has been named one of the world's most attractive destinations in "Bare foot luxury" where we have received a lot of great publicity during the 9 months we have been up and running.

In what way do you think our way of traveling and traveling will change when we return to a little more "normal" when the pandemic has subsided?
Clearly, we have discovered the opportunities that exist in our local area, but I also believe that there is a great pent-up need to travel and meet others in exciting and attractive places. However, I do not believe that we will throw ourselves into jumbo jets and gigantic resorts with large buffets, but other offers will be created.

With your commitment, drive and business acumen, you have built up a wealth of experience in building and investing in businesses. What do you think are the most important qualities to succeed in the business world?
For me, it is important that the heart is involved, it should be fun and preferably new. I believe in partnerships and I like to work with others, so personal chemistry is important. Of course, I follow the model of finding strong ideas where there is an obvious market and a committed and professional team that drives the investment with great own incentives. Of course, I like it when it's scalable, but it's also very inspiring to be damn good at what you do.