Inspirer of the week - Marie Rydne
How does the 'Corona situation' affect your business? What lessons have you learned so far and how can you best use them? As we


How does the "Corona situation" affect your business? What lessons have you learned so far and how can you best use them?
As a provider of adult education, our operations changed at very short notice. We were basically given 24 hours to change the whole company. The government made an early decision that our form of education would be conducted at a distance due to Corona. The decision meant a record-breaking change for us as our form of delivery is usually classroom-based education with only some distance elements. Thanks to the extensive investments in both hardware and software for training in recent years, we managed this assignment with bravura. From one day to the next, all teachers had embraced the task and we found that now that everything was tested in real life, we managed it far better than expected. Of course, it has been challenging for our staff to ensure the right pedagogy and methodology and find ways to motivate participants who are not used to studying remotely, but the challenges have welded colleagues together. They have really stood up for each other and shared tips and ideas in an exemplary way. Some of the lessons we have learned are that we are really good at quick changes when it is really required. Something that might otherwise take a long time to implement suddenly became obvious because the situation demanded it. We also take with us the importance of making investments with good foresight. If we had not made the investments we have made, this task would have been much more difficult to solve.
You've made some interesting career moves from nurse to trade unionist, and on to commercial leadership roles. What advice do you have for those who want to "switch tracks" in their career?
Believe in your own abilities and make sure that the "right" people become aware of your abilities and capacities. Show that you want to take responsibility and perform in the role you have. Put your achievements into words and learn to sell your product and service - and yourself. Be prepared to do the job from scratch, which will benefit you in later roles too. Understanding the details is a good foundation for developing and moving forward - it will be easier to correct things that may have gone wrong if you know the details. Decide what you want and make a plan to get there. Celebrate milestones and dare to talk about them in the right context. If you have big visions - dare to express them! And dare to ask someone who has succeeded in what you want to do. You don't have to invent everything yourself. Listen and learn and embrace what suits you and what you can stand for as a person. For me, it has been important to show that I dare - even if it also means the risk of failure. It is important to realize that you will make mistakes. Make the most of them and see them as important lessons along the way. The important thing is not to make them again. Evaluate to understand what led to results - whether they are good or bad. And spend time on the things that lead you in the right direction - learn to prioritize away the things that may be most convenient but do not lead to the right results.
Now to the '10 thousand krona question'. What will Sweden look like in 12 months? Feel free to speculate.
Hopefully, we have a society that has made some progress in recovering from the consequences of the Corona crisis. I am sure that new services and products have been developed that are based even more on "share and care" - that is, that have more values at their core than just economic ones. In the best of all possible worlds, the development of greener transport options has gained even more momentum. We can have quite a lot of our meetings digitally. I think many people have discovered this - which in itself can have an effect on our travel. Perhaps we will see an even better local development of goods and services if travel is reduced? Overall, I think we have a more friendly society where we can appreciate each other regardless of origin. I also hope that we have also realized that we have an abundance of things that may not always be necessary. The willingness to help and care for each other's well-being has become a bigger part of our everyday lives. And, perhaps more people have realized how good the bicycle is - as a means of transport, as an exercise tool and that it can be very social when done in a group.
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