"What do you think are the most important personal skills to succeed in a volatile world"? 

With a background from Stena Line and H&M, Carinashares her most important and valuable insights into change management.

Be a master of adaptability

A master of adaptability not only survives, but thrives in changing environments. In a world of constant change, the ability to create calm and stability, even when the going gets tough, is essential. It's about having business models and people who can quickly adapt to new conditions. To succeed, we need to think in terms of scenarios, have a growth mindset, identify the forces driving change and constantly monitor disruptive technologies. Leading in this era is not about reacting - it's about being one step ahead.

Knowing your customer

Customer expectations are changing rapidly and the buying journey is no longer linear. There can be 20 touchpoints before a purchase. To succeed, you need to understand your customers (through data), deliver quickly (relevance with AI) and always exceed expectations. Not knowing your customer leads to missed opportunities for proactive engagement, upselling and long-term relationship and brand building.

Dare to try new things and find what's missing in the future

People, technology and business must work together to find new ways forward. Take a long-term view of your digital business and revenue models - what will be needed in the future? Build solutions to meet those needs. Dare to test, and collaborate with unexpected partners to create new business opportunities. If your current distribution model is not capturing consumers, identify where to position yourself - sustainability, quality or customer value - and dare to take the plunge.

Humanity & trust

In an ever-changing world, businesses have an important role to play, building bridges, driving social change and creating new business. I believe the key to a sustainable future lies in humanity and collaboration between startups, big companies and new technologies. And in the hands of people who bring energy and confidence to their teams. 

Meeting and managing the challenges of the future requires flexible, versatile and adaptable leadership. And a big dose of EQ!

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