Annette, you left a successful career as Secretary General of the Swedish Arbitration Institute to run the company Climate Change Counsel. What is your business idea and what does your market look like?
We are consultants with a background in international law, leadership and the environment who assist companies, organizations and decision-makers with the law in climate work. Right now, for example, we are working to increase knowledge about climate risks and how clients' commercial agreements can be used for the climate transition. One of our major assignments is a study of an intergovernmental agreement for energy investments and how it stands from a climate perspective. We also offer training and business intelligence. By its very nature, climate change law is global. It can be challenging for individual companies to follow and we can step in and support the client's own business intelligence. Not surprisingly, the market is borderless and we have partnerships all over the world. Since we started, the interest in our business has been overwhelming.

What is most inspiring about what you do today?
The issues we work on and the ways in which we can make a difference are constantly evolving. Almost every meeting we sit in lands in some kind of business development. It's incredibly exciting and engaging. We get to use our creativity and experience on a daily basis. What ultimately determines our priorities is our shared commitment to the climate issue - how we can use our knowledge and drive together to help society make the transition. It is also what determines what issues we get involved in together with clients. It is very clear that the climate is an issue that engages and our job has also become to introduce the climate perspective in new contexts, not least among lawyers.

Finally - any tips for like-minded people who have a good idea but don't dare to take the plunge?
My experience is that if you are just clear enough about what you want, the environment tends to "settle". Articulate your vision and you'll be surprised how much of this pops up on your radar. Surround yourself with wise, happy people in one way or another and don't overthink it. Be inspired by all those who have gone before you!