Lotta, was the role and the job as it was presented to you and how did you experience the recruitment process? Do you have any tips for our network on how to make a career change like yours?

Both Based On People and the recruiting CEO were very clear about what the expectations were and what my new assignment contained. The recruitment process was very professional and we had very good communication throughout the process, then to my great joy I have been able to work much more than I thought with development, innovation and improvement and efficiency work, which I am passionate about. Of course, it's a challenge to completely change industries, but it's also very exciting and I've had good support from my colleagues and my manager. I was prepared to "be new at work" again and was open about the fact that I needed my colleagues' help and that I valued their knowledge. I like to learn new things and it helps when changing industries and I think you should dare to step outside your comfort box too, that's how you develop.

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You've also moved from an Operations responsibility to also being an HR manager, how did that happen?

I have studied HR and leadership at university and also previously worked with leadership development and skills supply in various ways. When Origo Group grew and needed an HR function, it was natural for me to take on that responsibility in parallel with my role as COO. It is very fun with the variation in the two roles and to be able to work with skills supply and development for our employees and leaders, I believe that if you really invest in these areas, you create greater commitment and joy within the company.

What kind of surveys are your customers asking for right now and are there any general results coming out of these surveys?

In uncertain times and a fast-moving world, we see that our customers are extra careful to follow up on the customer experience. There is more competition for customer loyalty and it is not enough to have fairly satisfied customers, you want very satisfied customers to stay and recommend to others. Employee surveys and brand surveys are also important for our customers now.

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