Based On People is proud to announce yet another strategically important recruitment as Finn Wikander starts his journey as Global Chief Product Officer at Pricer.

We would like to thank everyone involved but especially Magnus Larsson for a fantastic collaboration.

We wish Finn and the whole team at Pricer the best of luck!

‍

Pricer in a nutshell!

We help retailers around the world solve some key in-store challenges, such as meeting the new demands of 'New Retail', improving business operations and facilitating the management of all in-store tasks.

We are a catalyst for retail digitalization by creating technology solutions and services that are easy to use, apply and scale, making our customers successful in a fully digitalized and connected world.

Our ESLs are designed and developed in Sweden by some of the world's best engineers. We scrutinize every detail of the product to achieve the highest possible quality. For three decades, our ideas, our technology and our people have changed the way traders work and have transformed an entire industry.

Today, Pricer is the only ESL supplier working with the reliable and scalable optical-wireless communication technology. This means that our labels consume significantly less energy than other communication systems, while still offering fast and reliable performance and market-leading battery life.

‍

‍