Caroline Hjelte is Höök's new CEO. Caroline grew up with equestrian sports and retail and she herself has competed at national team level in horse jumping. She takes over the CEO position from Joachim Höök.
- It feels incredibly inspiring. I am both proud and humbled to have been entrusted to lead the prestigious Hööks, says Caroline Hjelte
- Hööks Hästsport is close to my heart. The family has always had horses and I still have a great interest in trotting, so it is a combination of that interest and developing a fine company. Therefore, it now feels very good to bring in Caroline who has the power, experience, drive and commitment, and who also shares my great interest in equestrian sports, says Karl-Johan Blank, owner Jula Holding.
Based On People thanks Hööks and Jula AB for a good collaboration and wishes Caroline Hjelte good luck in her new role!

Read more here:
Caroline Hjelte becomes new CEO of Hööks - Market
National team rider Caroline Hjelte takes over the CEO position in the horse giant Hööks - Breakit
She is Hööks' new CEO: "Both proud and humble" - Ehandel.se