How did the name Based On People come about?
Our company name came about, as in so many cases, through internal action over time. BasedOn was an option for a long time, but never really had an impact internally, something was missing in the name. Therefore, several alternative name proposals were developed.
At some point thereafter, in a discussion about our business idea, a clear focus on People emerged - People, it is people we base our business on, both internally and externally. BasedOn therefore became Based On People, a name that felt good for all parties involved. But to be extra sure that it was the right choice, an open vote was initiated in social media, mainly LinkedIn and Facebook, where various proposed names were included. The result was overwhelmingly clear.
The name would be Based On People.